I always find it difficult to describe my business in a few words but here is a little background!
Being born in Yorkshire, in the heart of the woollen industry, textiles surrounded me. Added to that, my great grandfather had established clothing factories and retail shops in Scotland, long before me. So, I guess I inherited a gene somewhere! It has taught me so much and given me a wonderful way to express a creativity that has been with me since I started to explore the art of making clothes. De-construction, re-construction, haute couture, historical costume study through to design, pattern drafting and professionally sewing.
Unlike many others, children’s clothes came before my own children. Purely accidental until, before I knew it, I was hooked. Who can resist anything in miniature?! It appealed to my senses. So, way back in 1983, I tentatively started a business specialising in children’s clothes, having no idea if they would sell. I produced a tiny brochure with a few designs, placed an advertisement in ‘Good Housekeeping’ magazine and much to my surprise, the postman arrived with a sack of letters – full of requests for a brochure! That, my friends, was the beginning…..
Throughout the 80’s and 90’s my life was full; two gorgeous children, designs, patterns, fabrics, seamstresses, boutiques to supply in London and two seasonal catalogues a year. It was exciting, fun and manual! With just a landline telephone and letters/orders in the post. My husband built my first website in 1996 and suddenly I had an international market! And email!
The new millennium brought change. A lot. Manufacturing was being out-sourced to the Far East, clothing mass-produced and far cheaper. Quality was being compromised. I took a break.
Fast forward a few years, my daughter, studying Graphic Design, re-invigorated my love of art and theatre, introduced me to computer design, street art/graffiti…..and designed me a new website! I was contacted by a business in Palm Beach, FL who found my site and asked me to make a collection for her boutique, to sit alongside her beautiful Interior Design business. I thank them both for bringing me back.
Technology has advanced so fast that, now, I have this new website, where I can continue to make beautiful clothes for your babies and children…….and, at this rate, your children’s children!…..but, also, to be able to explore other related avenues in the future and share some of what I have learned on this eventful journey.